This paper examines the use of FIGURES of SPEECH and the communicative intentions underlying such stylistic choices in contemporary British political interviews. Drawing on a qualitative stylistic framework informed by the analytical models of Simpson (2004) and Leech and Short (2007), the study offers a systematic exploration of how language is manipulated for persuasive and ideological purposes. Specifically, the research investigates the deployment of metaphors, similes, and analogies by British politicians across a fifteen-year period spanning 2009 to 2024. The data were drawn from a range of televised and published political interviews representing diverse political affiliations and communicative settings. The analysis reveals that these rhetorical devices are strategically employed to reduce conceptual complexity, generate emotional resonance, and project authority. One major finding indicates that metaphors play a central role in framing policies in an accessible, simplified, and often positively evaluative manner. Similes, by contrast, are frequently used to reinforce political positionality and establish alignment or contrast with opponents, values, or public expectations. Analogies are shown to function as tools for projecting competence, rationality, and trustworthiness by linking political arguments to familiar experiences. This focus addresses a significant lacuna in the existing literature, as previous research has predominantly concentrated on rhetorical devices in American SPEECHes. By shifting attention to British political interviews, the study broadens the scope of political stylistics and enhances understanding for linguists and analysts. Overall, the findings highlight language as central to shaping public perception